Hey Marvel, Where’s the Love for New Mexico?


Geeks are geeking out over the release of the trailer for Captain America: Civil War, set to premiere in the spring.

The movie looks to be mighty entertaining, but New Mexico taxpayers should know that unlike 2012’s The Avengers, Captain America: Civil War was not filmed in their state.

Six movies in the “Marvel Cinematic Universe” series have been produced since The Avengers: Iron Man 3, Thor: The Dark World, Captain America: The Winter Soldier, Guardians of the Galaxy, Avengers: Age of Ultron, and Ant-Man. Not one was shot in New Mexico. Looking further ahead, neither Doctor Strange nor the sequel to Guardians of the Galaxy will be be shot here.

The Foundation has repeatedly examined and analyzed the data that expose the state’s film-subsidy program as expensive and ineffective. But Marvel’s obvious lack of interest in returning to New Mexico makes its own statement about the Land of Enchantment’s ability to successfully compete in the Hollywood-subsidy game.