Rio Grande Foundation Speaker Series Event:
How New Mexico Can Beat Texas. For Real.

Click here for registration form!

Please join the Rio Grande Foundation for our first speaker of 2015, Steve McKee. Steve McKee is the co-founder and president of McKee Wallwork + Company, an integrated marketing firm that specializes in revitalizing stalled, stuck and stale brands.

Have you ever wondered why so many New Mexicans accept the idea that behind states like Colorado, Arizona and (especially) Texas is where we belong? Our economy has lagged behind theirs for so long it's almost as if doing so is some sort of natural law. But branding and business growth expert Steve McKee believes that thinking is incorrect. He'll explain how a number of factors are actually working in New Mexico's favor, and how our state can and will turn the tide — and soon.

A longtime Businessweek.com columnist, he is also the author of When Growth Stalls: How it Happens, Why You're Stuck and What To Do About It, an award-winning business book now published in four languages, and Power Branding: Leveraging the Success of the World's Best Brands.

His firm made the Inc. 500 list of the fastest-growing private companies in America its first year of eligibility, has twice won the prestigious Effie Award for marketing effectiveness from the American Marketing Association, and has been recognized by Advertising Age as one of ten top small agencies in the nation.

Steve has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor's Business Daily and The Los Angeles Times, among others, and he has appeared on CNBC, ESPN2, CNNfn, Bloomberg, and network television affiliates across America.

• Location:  Marriott Pyramid 5151 San Francisco Rd NE, Albuquerque, NM 87109
• When:  Wednesday, June 24, 2015, 11:45am to 1:00pm
• Cost:  $30 until Wednesday, June 17, 2015; $40 after the 17th

Click here for registration form!